Established by Eicher Good Earth Pvt. Ltd. in March 2016, Nicobar was Co-Founded by Raul Rai and Simran Lal. Using tradition as the starting point for their designs, developing products for a modern Indian audience is their niche. Along with brick and mortar stores, the brand retails through www.nicobar.com, and also through a chain of distinctive design pop ups - Nicobar has had nine pop ups so far in Delhi, Gurgaon, Jaipur (Kyoorius Designyatra), Ranthambore, Mumbai, Goa, Kochi (Kochi Biennale), Dubai and Abu Dhabi, Bengaluru, Pune and several in the pipeline.  Nicobar’s retail model is distinctive from the market segment in that it focuses on bringing forth a truly seamless omni-channel customer experience through its various retail touch points - online, physical stores and pop ups. Currently, Nicobar  has nine stores across New Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, Jodhpur and Goa. Curating exclusive design experiences in everyday items for the travel, fashion and home categories, the collections by the brand Nicobar is a sight to behold.